SuiteCommerce is NetSuite's flagship module, providing an unparalleled experience for organizations and ecommerce users. If you already have SuiteCommerce, you might want to consider some of these ideas to ensure you use it and get the most bang for your buck.
SuiteCommerce Summary (Video)
- Customization to use NetSuite configuration for content management (Timestamp 0:13)
- SuiteCommerce SEO meta description (Timestamp 0:44)
- Google Search Console Errors (Timestamp 1:10)
- My Account/Customer Portal Customization (Timestamp 1:38)
- Purchase pre-built themes and extensions (Timestamp 2:07)
Tip 1: Customization Content Management
When companies are new to SuiteCommerce, they often require web store customization to fit their business processes. Some companies implement custom themes as well. It's important to ask your developer to make pieces of the web store available in the NetSuite configuration so that your internal team can swap out content without needing a NetSuite Developer.
To make customization available in configuration, a developer typically takes a little longer to finish the customization since they have to build the configuration piece for content management. If you have a marketing team swapping content frequently, ensure the developer makes as much as possible available via NetSuite configuration or Site Management Tools.
Tip 2: SuiteCommerce SEO Meta Description
If you have an ecommerce website, meta descriptions are key to keeping your Google rankings high. Search engine optimization (SEO) relies on meta descriptions to tell Google the primary focus of the web page. The meta description shows up below the page title in the Google results, so it is also important to effectively demonstrate to a potential customer what your page is about. For ecommerce, meta descriptions can be automated for the product detail pages (PDP) that hold your item information.
For companies with thousands or millions of SKUs in NetSuite ERP, you will want to ensure data integrity for this field. Writing a short SuiteScript to auto-populate the meta description to target keywords that people search for on Google is very easy.
Tip 3: Google Search Console Errors
Since you will have product data on an ecommerce website, it's important that Google correctly reads the product detail pages on which items are located. You can use the Structured Data Testing Tool to ensure you have no Google Search Console errors from item pages. Copy/paste your product page URL into this tool, and it will show any errors. If you see any errors, contact your developer to clean them up.
If you have a lot of customization in older versions of SuiteCommerce Advanced (before 2017), you may want to consider upgrading to the latest SuiteCommerce Advanced Version. Sometimes, website customization can get extreme and make fixing Google Search Console errors challenging. In SuiteCommerce, developers can use the extensibility API to ensure customizations are always managed.
Tip 4: My Account / Customer Portal Customization
Business-to-business (B2B) ecommerce organizations rely heavily on "My Account" to help their customers keep track of orders, see PO numbers, enter cases, and see customer-specific information. If a native feature isn't available in SuiteCommerce, the "My Account" can be customized by an SCA developer. This is one of the reasons SuiteCommerce outplays its competitors in ecommerce. It has the best B2B My Account solution with total access to NetSuite ERP.
This is an example of a portal customization that allows a company to display custom records in 'my account.' B2B companies heavily use this feature since they frequently need to display customer-specific information on the website for easy access to data.
Tip 5: Purchase Pre-Built Themes and Extensions
If you utilize NetSuite ERP or SuiteCommerce, you need access to apps, features, and customizations created by third-party firms or independent developers. You can check out the NetSuite Apps and SuiteCommerce Apps pages, where apps, extensions, and scripts built by our team of developers here at Anchor Group are listed.
You can also utilize SuiteApp, NetSuite's app platform. It is primarily focused on third-party software that integrates into NetSuite.
Oracle NetSuite Alliance Partner & Commerce Partner
Hopefully, this post gives you something to work with while trying to understand NetSuite and what it can do for your business. If you have general questions about SuiteCommerce or more specific questions about how your business can further improve your use of SuiteCommerce, feel free to contact us anytime. Anchor Group is a certified Oracle NetSuite Alliance Partner & Commerce Partner equipped to handle all kinds of NetSuite and SuiteCommerce projects, large or small!
We are a premium SuiteCommerce agency that creates powerful customer portals. Unlike our competitors, we have already solved your problems.
FREE SuiteCommerce Book
Want to learn more about SuiteCommerce and how it can benefit your business? We'd like to give you a FREE NetSuite Ecommerce paperback book! Here at Anchor Group, we pride ourselves on having the heart of a teacher. This is just one of the many ways that we follow through on that value. So, what are you waiting for?
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