Michael Mueller

Managing customer-specific pricing is one of the most important parts of running a successful B2B ecommerce store. Different customer groups often require different pricing structures, and manually adjusting prices for every order can quickly become overwhelming. Fortunately, BigCommerce B2B Edition makes it easy to create and manage price lists for different customer types.

As your B2B ecommerce operation grows, multiple team members often need access to your BigCommerce store. Sales representatives, finance teams, customer service agents, and administrators all require different levels of access. BigCommerce B2B Edition makes it easy to create internal users and assign role-based permissions. In this guide, we’ll walk through how to add internal staff users to BigCommerce B2B Edition.

The customer registration experience plays a major role in the success of any B2B ecommerce website. Unlike traditional B2C stores, B2B websites often require customers to create company accounts with detailed business information before they can begin purchasing. BigCommerce B2B Edition simplifies this process by offering a built-in company registration workflow. In this article, we'll walk through the B2B registration process from the customer's perspective.

One of the most important parts of managing a B2B ecommerce store is controlling who gains access to company purchasing accounts. BigCommerce B2B Edition allows merchants to review, approve, and configure company accounts directly within the buyer portal. In this article, we’ll walk through how store administrators can approve B2B company registrations and configure account settings.

B2B purchasing often involves multiple people inside a single company account. Some users place orders, some approve purchases, and others manage account settings. BigCommerce B2B Edition supports this complexity by allowing businesses to create multiple user roles within a company account. In this guide, we’ll explain how company users and buyer roles work inside the BigCommerce buyer portal.

Shopping lists are one of the most valuable features in B2B ecommerce because they simplify repeat purchasing and internal approval workflows. BigCommerce B2B Edition allows junior buyers to create shopping lists inside the buyer portal and submit them for approval. In this article, we’ll walk through how junior buyers can build and manage shopping lists.

In many B2B organizations, purchasing decisions require management approval before orders can move forward. BigCommerce B2B Edition supports this process with built-in shopping list approval workflows. In this article, we’ll explain how Senior Buyers can review and approve shopping lists submitted by Junior Buyers.

Quotes are a major part of many B2B purchasing processes. Buyers often need pricing approval before purchases can move forward. BigCommerce B2B Edition simplifies this process by allowing Junior Buyers to convert shopping lists into quotes directly inside the buyer portal. In this guide, we’ll explain how the quote-creation workflow works from the Junior Buyer's perspective.

Managing quotes efficiently is critical for B2B ecommerce businesses. BigCommerce B2B Edition enables internal sales teams to review, approve, and process customer quotes directly within the platform. In this article, we’ll walk through how sales representatives can approve quotes and convert them into orders.

If you're running NetSuite and need to connect it to the rest of your stack — Shopify, BigCommerce, a CRM, a 3PL — this episode is for you. Michael sits down with Jim Herbert (CEO) and Jon Rodgers (VP of North America Partnerships) from Patchworks to break down what modern integration actually looks like: fast time-to-value, no-code flows, and AI-powered querying via Claude.

In this episode of the Anchor Group Podcast, Michael and Caleb dive deep into Shopify as an e-commerce platform. They discuss when Shopify is the right fit for your business, the differences between B2B and B2C implementations, Shopify vs BigCommerce, pricing models, and how to integrate Shopify with NetSuite ERP.

In this episode, Michael sits down with Sam Galvin, Anchor Group’s e-commerce team lead, to talk about how B2B companies are modernizing their online operations, automating complex workflows, and preparing for the impact of AI heading into 2026. They explore what makes an implementation successful, how “boring” industries are finally catching the digital wave, and why the fundamentals still matter more than ever.