Michael Mueller

BigCommerce is sneaky-good at Business to Consumer (B2C) ecommerce. There are many native features that will set you up for B2C success using it as your ecommerce platform.

This playbook is your ultimate guide to setting up a BigCommerce account tailored specifically for your promotional products company.

Is BigCommerce or Shopify a better fit for your business? Learning some of the high-level similarities and differences between the platforms can help you start evaluating an e-commerce platform for your business.

In this episode, Michael sits down with Sam Galvin, Anchor Group’s e-commerce team lead, to talk about how B2B companies are modernizing their online operations, automating complex workflows, and preparing for the impact of AI heading into 2026. They explore what makes an implementation successful, how “boring” industries are finally catching the digital wave, and why the fundamentals still matter more than ever.

BigCommerce B2B Edition is an app that BigCommerce users can download onto their BigCommerce account to get a set of B2B ecommerce features.

BigCommerce Certifies Partners are officially recognized by BigCommerce for their expertise in using the platform to build, and optimize e-commerce websites like yours!

A BigCommerce consultant refers to an individual or team of people who work at an ecommerce consulting agency with expertise in the BigCommerce platform.

A BigCommerce implementation is an in-depth process of creating a merchant's website on BigCommerce or migrating a merchant's existing website to BigCommerce.

In this episode of the Anchor Group Podcast, Michael sits down with Jamie Royce, CEO and founder of MindCloud, to dive deep into automation, AI-native integrations, and how businesses can finally eliminate the headache of connecting systems like NetSuite, Shopify, and BigCommerce. From humble beginnings automating mailing lists to building a cutting-edge iPaaS platform, Jamie shares the story behind MindCloud, how they leverage AI to streamline integrations, and why simplicity and human touch are at the heart of their mission. 🎧 Whether you're a NetSuite admin, an eCommerce operator, or a tech leader tired of “black box” integrations, this one’s for you.

Michael and Caleb walk through how to strategically break through a revenue plateau and grow your online business by $1 million in 2025. From optimizing traffic and usability to rethinking your offers and leveraging ERP data, this episode is packed with practical advice for B2B and B2C leaders ready to scale.

Learn how to customize your customer company account structure in BigCommerce B2B Edition!

In this episode of the Anchor Group Podcast, Max Jech and Todd Kibisu from Paystand break down how B2B companies can eliminate credit card fees, automate AR processes in NetSuite, and use smart payment controls to recover margins—even in a volatile economic environment. From recurring billing to SuiteCommerce integrations, this deep dive reveals actionable strategies and real examples to modernize your payment workflows.