Michael is approachable and easygoing, with a lighthearted energy that makes him easy to work with. He values honesty and integrity and enjoys keeping projects moving forward. He’s comfortable taking his own path when needed and likes helping businesses succeed in ways they haven’t before. Before joining Anchor Group, Michael worked for a B2B manufacturing company on the sales management team. That experience gave him firsthand insight into what B2B customers face on their side of the partnership and how technology can influence sales and drive revenue. He appreciates the tight-knit community of thoughtful experts he gets to work with every day. Outside of work, Michael enjoys ice fishing, hiking, and gardening.
Most Shopify implementation content focuses on themes and setup, but the real test of success is data. Clean, reliable data keeps your store aligned with your business systems and prevents the costly guesswork that slows growth.
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Thinking about migrating your e-commerce store to BigCommerce? In this episode, Michael and BigCommerce developer Max Sherwin walk through the entire process—from cleaning up your data and choosing a theme to managing backend integrations. Whether you’re B2B, B2C, or both, this episode offers real-world insights and tips to make your transition smoother and more successful.
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BigCommerce is sneaky-good at Business to Consumer (B2C) ecommerce. There are many native features that will set you up for B2C success using it as your ecommerce platform.
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In this episode of the Anchor Group Podcast, developer Max Sherwin explains the core responsibilities of a BigCommerce developer—from storefront customization and backend extensions to complex ERP integrations. He also demystifies headless commerce and how to decide if it's right for your business.
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Learn how to customize your customer company account structure in BigCommerce B2B Edition!
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We’ll explore the specifics of working with BigCommerce webhooks and why hiring a skilled BigCommerce developer can be critical to enhancing your business operations.
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Is BigCommerce or Shopify a better fit for your business? Learning some of the high-level similarities and differences between the platforms can help you start evaluating an e-commerce platform for your business.
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BigCommerce Certifies Partners are officially recognized by BigCommerce for their expertise in using the platform to build, and optimize e-commerce websites like yours!
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In the BigCommerce Buyer Portal, customers can view their orders, manage quotes, reorder products, access account information, and more!
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A BigCommerce consultant refers to an individual or team of people who work at an ecommerce consulting agency with expertise in the BigCommerce platform.
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Here are some of the best pre-made BigCommerce themes you should consider in 2026!
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In this guide, we walk through each stage of creating a BigCommerce landing page that captivates your audience and drives conversions!
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