Michael is approachable and easygoing, with a lighthearted energy that makes him easy to work with. He values honesty and integrity and enjoys keeping projects moving forward. He’s comfortable taking his own path when needed and likes helping businesses succeed in ways they haven’t before.
Before joining Anchor Group, Michael worked for a B2B manufacturing company on the sales management team. That experience gave him firsthand insight into what B2B customers face on their side of the partnership and how technology can influence sales and drive revenue. He appreciates the tight-knit community of thoughtful experts he gets to work with every day.
Outside of work, Michael enjoys ice fishing, hiking, and gardening.
Quotes are a major part of many B2B purchasing processes. Buyers often need pricing approval before purchases can move forward. BigCommerce B2B Edition simplifies this process by allowing Junior Buyers to convert shopping lists into quotes directly inside the buyer portal. In this guide, we’ll explain how the quote-creation workflow works from the Junior Buyer's perspective.
Managing quotes efficiently is critical for B2B ecommerce businesses. BigCommerce B2B Edition enables internal sales teams to review, approve, and process customer quotes directly within the platform. In this article, we’ll walk through how sales representatives can approve quotes and convert them into orders.
In many B2B organizations, purchasing decisions require management approval before orders can move forward. BigCommerce B2B Edition supports this process with built-in shopping list approval workflows. In this article, we’ll explain how Senior Buyers can review and approve shopping lists submitted by Junior Buyers.
As your B2B ecommerce operation grows, multiple team members often need access to your BigCommerce store. Sales representatives, finance teams, customer service agents, and administrators all require different levels of access. BigCommerce B2B Edition makes it easy to create internal users and assign role-based permissions. In this guide, we’ll walk through how to add internal staff users to BigCommerce B2B Edition.
One of the most important parts of managing a B2B ecommerce store is controlling who gains access to company purchasing accounts. BigCommerce B2B Edition allows merchants to review, approve, and configure company accounts directly within the buyer portal. In this article, we’ll walk through how store administrators can approve B2B company registrations and configure account settings.
B2B purchasing often involves multiple people inside a single company account. Some users place orders, some approve purchases, and others manage account settings. BigCommerce B2B Edition supports this complexity by allowing businesses to create multiple user roles within a company account. In this guide, we’ll explain how company users and buyer roles work inside the BigCommerce buyer portal.
Managing customer-specific pricing is one of the most important parts of running a successful B2B ecommerce store. Different customer groups often require different pricing structures, and manually adjusting prices for every order can quickly become overwhelming. Fortunately, BigCommerce B2B Edition makes it easy to create and manage price lists for different customer types.
Thinking about migrating your e-commerce store to BigCommerce? In this episode, Michael and BigCommerce developer Max Sherwin walk through the entire process—from cleaning up your data and choosing a theme to managing backend integrations. Whether you’re B2B, B2C, or both, this episode offers real-world insights and tips to make your transition smoother and more successful.
In this episode of the Anchor Group Podcast, NetSuite functional consultant Mitchell Klar joins to discuss how businesses can get the most out of their NetSuite environment. From tackling the learning curve of reporting to streamlining processes through automation, Mitchell shares real-world examples and practical advice for maximizing efficiency and insights. Tune in to hear where NetSuite shines brightest and how to unlock its full potential for your team.
In this episode of the Anchor Group Podcast, Michael and Caleb dive deep into Shopify as an e-commerce platform. They discuss when Shopify is the right fit for your business, the differences between B2B and B2C implementations, Shopify vs BigCommerce, pricing models, and how to integrate Shopify with NetSuite ERP.
If you're running NetSuite and need to connect it to the rest of your stack — Shopify, BigCommerce, a CRM, a 3PL — this episode is for you. Michael sits down with Jim Herbert (CEO) and Jon Rodgers (VP of North America Partnerships) from Patchworks to break down what modern integration actually looks like: fast time-to-value, no-code flows, and AI-powered querying via Claude.